Thursday 5 May 2016

The Blesser phenomenon


My second to last new media assignment took me down a path I had never been down before.

It was so exciting to get the chance to choose my own topic because then I got the chance to play around with so many ideas. I eventually ended up choosing the blesser phenomenon which is growing quickly in South Africa.

One of the things I noticed when researching and asking people different questions was that using the term blesser to essentially refer to sugar daddies is something that some people have not heard before.

The phenomenon is mostly spoken about in the black community so maybe that is why some people have just not heard the term, but anyways a blesser is basically a glorified sugar daddy. They shower young girls with gifts in return for their company or sexual favours.

More girls are wanting to have blessers in their lives nowadays because they want to live lavishly and when I asked people for their comment they mostly thought the phenomenon had more to do with girls wanting to fit in more than anything else. I, for one, thought the problem was that girls perhaps cannot afford certain things, like travelling to Dubai, so they just decide to get themselves a blesser that can give them what they necessarily cannot get for themselves.

The topic is a growing one I feel it will be spoken about a lot in the years to come as the phenomenon spreads.

My lecturer made me question whether or not the phenomenon is going to lead to young girls falling victims of sexually transmitted diseases like HIV. I had not thought about it before she brought it up and I must say she may be right.



By doing this assignment I have gotten some insight on the phenomenon. I enjoyed doing it and faced little difficulties like trying to meet the deadline, as usual. 

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